Hire Digital Consultants to Meet Challenges for Successful Digital Health Startups

The health startups in India have been escalating at breakneck speed. It has been analyzed that in the year 2018, there is a total of 4892 health startups in India. In the same year, an overall 45.06% increase has been observed in the total health startups investments in the country. It is to be interpreted that a total of $504 Mn has been raised in India between the years 2014 and 2018. The health startups are broadly classified under 11 segments consisting of telemedicine, online pharmacy, home healthcare, diagnostics, personal health management, medical devices, biotech R&D, wellness and fitness, healthcare IT, genomics and biopharma. To make the industry more escalated, digital consulting services should be endured.

What is digital marketing?
Digital marketing is considered an umbrella term, which is utilized for describing various marketing forms done online with the inclusion of web design, web development, SEO or search engine optimization, Geofencing along with paid media like advertising on Facebook, Instagram, video advertising on YouTube or Google Adwords. It allows the companies to leverage different online channels for improving target their prospective customers. Digital consulting companies bring all the latest tools, trends and technologies together and utilize them for helping businesses having different shapes and sizes to get connected to their prospective customers effectively. 

 How does a digital consultant help a health startup?
Digital marketing consultants have numerous roles and responsibilities and are considered ‘jacks of all trades’. He is the person, who is accountable for making a business known essentially. Digital consultants determine how to engage prospective and existing clients, whether it is a startup or a large corporation. A marketing consultant utilizes the existing business model of the company for considering what market potential there is. He responsibly creates a strategy of marketing, which should successfully work for the brand and allow them for achieving their goals. 

 The below points will explain the assistance of the services health startups in India get from a digital consultant:

  • Finding new opportunities for health startups to attract new ones and engage with existing customers.
  • Improving the branding of the company so that it helps in resonating better with prospective customers.
  • A digital consulting firm performs existing marketing evaluations like SEO, email marketing and social media for instance and utilizes it for the creation of more effective methods of marketing.
  • Coordinating platforms for content like website landing pages, blogs, using search engine optimization for ensuring all the contents is search-engine friendly and get ranks in Google or other search engines.
  • Managing marketing campaigns run through social media, local marketing, email, and mobile marketing.
  • Using analytics for monitoring the success and ensuring optimal results are collected.

The above discussion seems that digital marketing consultants can be a boon for escalating the brand image of the health startups in India. Health startups should be well-attentive on identifying the skills, certification, experience and previous success of the digital consultants while recruiting them in the company. 

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