How Digital Consultants Can Help in Digitization of The Healthcare Industry in India?

The healthcare sector in India is going to reach RS 19,56,920 crore by the year 2020. The key contributors for growth are greater awareness of health, rising level of income, improved insurance access and increased lifestyle diseases precedence. In the healthcare industry of India, the private sector has immensely emerged, lending it both international and national repute. It accounts for 74% of the total healthcare expenditure of the country. The position of India has been strengthened as a preferred place of medical tourism by the presence of skilled medical professional and world-class hospitals. Hiring digital consultants in the organizations under this sector can improvise the entire industry.

What are the key responsibilities of a digital consultant?

A digital consultant is responsible for assisting a company with a strategy of marketing and operational decisions, offering training sessions and support to the organizational people for improvising their skills. He accountably generates ideas for marketing and provides consultancy during client meetings and analytical support based on ad-hoc. This allows digital consultants to apply skills of digital marketing in a varied and challenging environment, performing with exciting websites of clients in competitive markets across several industries. 

The below points will televise the responsibilities of a digital consultant.

• Contributing to the improvements in procedure and service.
• Managing accounts and relationships with key clients.
• Performing an in-depth analysis of the sites of new clients is one of the vital digital consulting services.
• Improving SEO ranking in search engines through link building and on-page optimization.
• Liaising with clients throughout the active campaigns.
• Planning, preparing and recommending the strategies of digital marketing for existing and prospective clients.
• Performing as an authority in pre-sales consultancy and taking part in client meetings as well as pitches.
• Carrying detailed keyword research out for existing and new clients.
• Sharing the knowledge about the industry across the team as well as relaying best practices to the clients.
• Providing consultancy about email marketing, managing complex sends for tightening deadlines and delivering insights to the clients.
• Producing detailed reports about performance with the inclusion of web statistics etc.
• Generating offline and online marketing and ideas for advertising for client campaigns.
• Researching strategies for social media, implementing as well as monitoring social media campaigns.
• A digital consulting firm also responsible for coaching and mentoring other team members as per the requirements.

What is necessary to be a digital consultant?

• You should be a creative and strong marketing head to brainstorm and generate ideas for customers.
• Extensive commercial experience of SEO operating within a vertical range.
• Digital consulting companies should have experience in managing large accounts of clients with regular reporting and feedback.
• Constructive technical knowledge of SEO consisting of link building and on-page optimization.
• You should be passionate about web technologies, emerging trends of technology and the internet.
• Proficient in HTML, CSS, Excel and Microsoft Word.
• An effective experience utilizing and promoting e-commerce and content management system, installing and maintaining blogs.

The above discussion denotes that digital consultants can be a bonus for the healthcare industry in India as they can improvise the brand image of the company. Thus, the organizations should be well-attentive on recognizing the skills, certification, experience and previous success of the consultants while employing them.